One hundred percent of royalties from P Is for Puffin will be donated to Wildlife Conservation Network (WCN) to protect the endangered species that inspired this book. WCN protects endangered wildlife by supporting conservationists who ensure wildlife and people coexist and thrive. WCN finds conservationists who deploy the most effective solutions to save wildlife and their habitats and provides them with financial and technical resources to bring those solutions to life. Wildlife Conservation Network sends 100 percent of designated donations directly to the field to ensure maximum impact. wildnet.org.