Grand Audience
- Aged 51 to 70
- 47% of Canadians aged 45 and over are grandparents
- Grandmothers outnumber grandfathers 56% to 44%
- 21% of grandparents were born outside of Canada
- The average age of grandparents is increasing
- 1995 – 64 years
- 2017 – 68 years
- The average grandparent has 4 grandchildren
- 5% of grandparents live with at least one grandchild
- 15% of grandparents are providing regular child care for grandchildren in their homes
- 77% of Grandparents are married
Our Readers
- Tech Savy
- 75% turn to search engines prior to buying them
- 65% use internet for finances
- Young Boomers lead the financial management online category with 73%
- E- Commerce – 61% of men aged 51 to 60 by clothes
- Finances
- 50% Feel they are on track in saving for retirement
- Luxury Categories
- They are well established and are at a place in their life where they have already spent on big ticket items which bodes well for non-essential and luxury categories.
- More likely to spend on high end and quality products
- Aging
- 81% of women and 51% of men are focused on mental side of aging
- 59% of women and 40% of men are focused on physical side of aging